About

Surfside Fitness is a full-service gym with two Jersey shore locations. We bring elite-level coaching, friendly programming, and convenient keyless access to your summer routine.

Find the Right Membership for You

Whether you’re here for a day, a week, a season, or year-round, Surfside Fitness offers membership options to fit your lifestyle. From gym access and personal training to Group Fit classes, our experienced team will help you find the perfect fit.
To get started, simply email our team. We’ll answer your questions, schedule a tour, and walk you through all available membership options.
For more than 25 years, we’ve been helping generations of families stay healthy, strong, and active at the Jersey Shore. We’re confident there’s a membership that works for you.

Contact the Surfside team today.

CHERYL HERZOG

Built Down The Shore. Backed By Experience.

The OG: From beach boot camps to two thriving Surfside Fitness locations, Cheryl Herzog built a fitness community rooted in strength, consistency, and genuine connection. As the first boutique training and group fitness gym at the Jersey Shore, Surfside Fitness helped redefine what fitness could look and feel like for the local community. 

25+

Year of Experience

2

Surfside Location

3

Generations Strong

25+

Years of Training Experience

STRONGER TOGEHER.

Down the Shore

Our outdoor workouts are designed to challenge you, support you, and make you feel your best-body and mind.

About cheryl

HOW IT STARTED

It all started with Cheryl's career as a fitness professional in Division I Collegiate Athletics. During her summer breaks, Cheryl's training regimen was so intense, it gained notoriety around Sea Isle City, NJ, so much so that she began to offer private basketball training to those who wanted in on the secrets of success.

THE SURFSIDE DIFFERENCE

We offer more than just a workout. Surfside Fitness is a community. From outdoor beach training and small group classes to personal training and youth programs, we meet you where you are and push you to the next level-in the best gym in town.

CHERYL'S EXPERIENCE

  • Masters Degree in Kinesiology. Temple University, 2003
  • NSCA Certified Strength & Conditioning Specialist
  • NSCA Certified Personal Trainer Certified in TRX, Russian Kettlebells, BOSU

THE GROWTH

As demand grew, Cheryl returned to the Jersey Shore to expand her training empire after a stint as a personal trainer in California. Training moved from private homes to the beach-and Surfside Fitness was born.
○ 2009 – Relocated to the flagship 39th & Landis location
○ 2008 – Surfside Fitness is born as Cheryl opens her first location.
○ 2011 – Second location opens in Avalon at 21st & Dune Drive.
○ 2014 – Surfside Sea Isle City relocates to its larger flagship location at 59th & Landis Avenue.
○ 2018–2019 – Transformed the former Fuze Restaurant into Surfside Avalon's new home at 2109 Dune Drive.

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About cheryl

It all starts with Cheryl. Cheryl Herzog’s career as a fitness professional began as a Division I Collegiate Athlete. During her summer breaks, Cheryl’s training regimen was so intense, it gained notoriety around Sea Isle City, NJ, so much so that she began to offer private basketball training to those who wanted in on the secrets of success as a 5’2″ point guard with a full scholarship.

As a college graduate, Cheryl returned to the Jersey Shore determined to expand her fitness training empire after a stint as a personal trainer in California. Train With Cheryl Fitness was born.

While continuing to grow her brand down the shore and in the Philadelphia area, Cheryl’s reputation and business venture began to soar. With very little advertising and only word of mouth, Train With Cheryl Fitness became synonymous with high-energy private workouts and group fitness classes.

Namely, Beach Boot Camp—the first of its kind on the Jersey Shore—has hundreds of participants over the years and a tremendous following.

By 2008, it was time to take it to the next level. Cheryl opened the first version of Surfside Fitness on the second floor of legendary Pfeifer’s Store and immediately saw the potential to become the premier fitness center in Sea Isle City.

By Summer 2009, Surfside Fitness moved to its flagship location of 39th & Landis, in the heart of town. Cheryl now had her very own location to do personal training and athlete training.

By the following year, Cheryl opened a class studio to expand her group fitness offerings. In 2011, Surfside Fitness was ready to spread its wings again, opening its doors to the Avalon Community at 21st & Dune Drive—with a larger footprint at 4,000 square feet. This facility offered everything you needed, including a beautiful class studio and a Smoothie & Juice Bar.

Finally outgrowing her beloved 39th St. location, Surfside Sea Isle City’s new, bigger location opened in 2014 at 59th & Landis Avenue. Combining high-end gym equipment with her class studio, Cheryl turned it up a notch and put her permanent stamp on Sea Isle City as the best gym in town.

Fall 2018, we bought and gutted Fuze Restaurant down to the studs, just across the street. We had our grand re-opening Memorial Day Weekend, 2019 at our new address, 2109 Dune Drive. It has been touted by many members as the most beautiful gym they have ever trained in, with a spacious layout and a beautiful class studio/functional training room.

Surfside Fitness is the premier fitness center at the Jersey Shore. Open 365 days in both communities, we provide our members with the ultimate training experience: a meticulously clean boutique gym, offering all the training essentials, as well as high-end personal training, group fitness classes, and beach boot camp.

Can’t wait to see you in the gym!

ELITE INSTRUCTORS & TRAINERS

Trainers

Paul Ricci

Head Personal Trainer

Former Professional Strength & Conditioning coach for Seattle Seahawks, Philadelphia Eagles, Arizona Cardinals, Baltimore Ravens, New York Jets, and Cleveland Browns of the NFL. Former Performance director at University of Maryland Men’s and Women’s Basketball and Towson University Men’s Basketball, Men’s and Women’s Golf. Paul will take your athlete to the next level in all necessary capacities, including the following: improve muscle imbalances, flexibility, joint mobility, strength, body composition and stamina. Have an athlete training this season? Send them to our strength and conditioning specialist!

Madi Schenck

Manager / Personal Trainer

Madi Schenck is an ISSA Certified Personal Trainer with a lifelong passion for fitness and athletics. She played basketball throughout high school and later pursued bodybuilding and powerlifting in college, gaining a deep understanding of strength and performance training. Having been active her entire life and involved in a variety of sports, Madi brings a versatile and energetic approach to her coaching. She works with clients of all ages, helping each person reach their unique fitness goals through personalized, motivating workouts. Madi’s mission is to empower others to build confidence, strength, and a lasting love for movement.

Taylor Gregory

Group Fitness Instructor/ Personal Trainer

Taylor Gregory is Surfside Fitness’s newest team member and brings over a decade of experience in personal training and group fitness. A former Division I track athlete at the University of Vermont, Taylor developed his training expertise while working with athletes and clients of all fitness levels. His simple, results-driven approach aligns perfectly with Surfside’s philosophy, helping members build strength, confidence, and long-term success. Now back at the Jersey Shore, he is passionate about helping clients reach their goals in a supportive and motivating environment.

Instructors

Kelly Pennoni

Group Fitness Instructor/ Personal Trainer

Kelly Pennoni is sunshine in human form! Kelly has been a fitness trainer and instructor for 30 years and is a true professional. She has worked with many of our seniors and has been incredible with clients facing Parkinson’s, arthritis, dementia, and other specialized wellness needs. These unique scenarios, and many more, have been a part of her vast training experience throughout the years. It has been wonderful knowing I have a teammate who can make every client feel comfortable while helping them safely achieve their wellness goals, all with the biggest, brightest smile!

Taylor Gregory

Group Fitness Instructor/ Personal Trainer

Taylor Gregory is Surfside Fitness’s newest team member and brings over a decade of experience in personal training and group fitness. A former Division I track athlete at the University of Vermont, Taylor developed his training expertise while working with athletes and clients of all fitness levels. His simple, results-driven approach aligns perfectly with Surfside’s philosophy, helping members build strength, confidence, and long-term success. Now back at the Jersey Shore, he is passionate about helping clients reach their goals in a supportive and motivating environment.

Kristin Camp

Group Fit Instructor

Kristin has been teaching group fitness classes for over 35 years! She always creates an energetic and fun environment that keeps you engaged and motivates you to come back. Kristin lives in West Chester, PA and looks forward to summer weekends in Avalon every year.

Caroline Camp

Group Fit Instructor

Caroline is an ACE certified Group Fitness Instructor with four years of experience teaching strength and cardio classes. Caroline lives in Philadelphia, PA. She loves getting in a total body workout with the amazing Surfside patrons before spending the day on the beach! She seeks to create a challenging workout for all fitness levels where you’ll leave feeling accomplished and strong.

Michele Boyle

Group Fit Instructor

Dana Taylor

Group Fit Instructor

SURFSIDE FITNESS

Full service gym, open 365 days. Keyless entry 5AM–9PM.

Avalon

Sea Isle City

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