MEET the TEAM
That makes Surfside Shine
Cheryl Herzog
Backed by Experience.
- Masters Degree in Kinesiology, Temple University, 2003
- NSCA Certified Strength & Conditioning Specialist
- NSCA Certified Personal Trainer
- Certified in TRX, Russian Kettlebells, BOSU
About Cheryl
It all starts with Cheryl. Cheryl Herzog’s career as a fitness professional began as a Division I Collegiate Athlete. During her summer breaks, Cheryl’s training regimen was so intense, it gained notoriety around Sea Isle City, NJ, so much so that she began to offer private basketball training to those who wanted in on the secrets of success as a 5’2″ point guard with a full scholarship.
As a college graduate Cheryl returned to the Jersey Shore determined to expand her fitness training empire after a stint as a personal trainer in California. Train With Cheryl Fitness was born.
While continuing to grow her brand down the shore and in the Philadelphia area, Cheryl’s reputation and business venture began to soar. With very little advertising and only word of mouth, Train With Cheryl Fitness became synonymous with high energy private workouts and group fitness classes.
Namely, Beach Boot Camp – the first of its kind on the Jersey Shore, has hundreds of participants over the years and a tremendous following.
By 2008 it was time to take it to the next level. Cheryl opened the first version of Surfside Fitness on the second floor of legendary Pfeifers Store and immediately saw the potential to become the premier fitness center in Sea Isle City.
By Summer 2009 Surfside Fitness moved to its flagship location of 39th & Landis, in the heart of town. Cheryl now had her very own location to do personal training & athlete training.
By the following year, Cheryl opened a class studio to expand her group fitness offerings. In 2011, Surfside Fitness was ready to spread its wings again, opening its doors to the Avalon Community at 21st & Dune Drive – with a larger footprint at 4000 square feet, this facility offered everything you needed, including a beautiful class studio and a Smoothie & Juice Bar.
Finally outgrowing her beloved 39th St location, Surfside Sea Isle City’s new, bigger location opened in 2014 at 59th & Landis Avenue. Combining high end gym equipment with her class studio, Cheryl turned it up a notch & put her permanent stamp on Sea Isle City as the best gym in town.
Fall, 2018, we bought and gutted Fuze Restaurant down to the studs, just across the street. We had our grand re-opening Memorial Day Weekend, 2019 at our new address, 2109 Dune Drive. It has been touted by many members as the most beautiful gym they have ever trained in with a spacious layout and a beautiful class studio/ functional training room.
Surfside Fitness is THE premiere fitness center at the Jersey Shore. Open 365 days in both communities, we provide our members with the ultimate training experience: a meticulously clean boutique gym, offering all the training essentials, as well as high end personal training, group fitness classes and beach boot camp.
Cant wait to see you in the gym!
Meet Team Surfside
Cheryl has compiled a team of elite instructors and trainers to make Surfside truly the best training down the shore:
SURFSIDE TRAINERS
Paul Ricci
Head Personal Trainer
Former Professional Strength & Conditioning coach for Seattle Seahawks, Philadelphia Eagles, Arizona Cardinals, Baltimore Ravens, New York Jets, and Cleveland Browns of the NFL. Former Performance director at University of Maryland Men’s and Women’s Basketball and Towson University Men’s Basketball, Men’s and Women’s Golf.
Paul will take your athlete to the next level in all necessary capacities, including the following: improve muscle imbalances, flexibility, joint mobility, strength, body composition and stamina.
Kelly Pennoni
Group Fitness Instructor/ Personal Trainer
Kelly is an AAAI Certified group fitness instructor and personal trainer. She has over thirty years of experience teaching and training at fitness centers, universities, assisted and independent living communities and corporate settings!
Madi Schenck
Manager / Personal Trainer
Madi Schenck is an ISSA Certified Personal Trainer with a lifelong passion for fitness and athletics. She played basketball throughout high school and later pursued bodybuilding and powerlifting in college, gaining a deep understanding of strength and performance training. Having been active her entire life and involved in a variety of sports, Madi brings a versatile and energetic approach to her coaching. She works with clients of all ages, helping each person reach their unique fitness goals through personalized, motivating workouts. Madi’s mission is to empower others to build confidence, strength, and a lasting love for movement.
Sarah White
Travis Manion Warrior Workout Coordinator
Sarah was first team All-Academy and leading scorer on her Gwynedd Mercy Academy basketball team in 2020. She has continued her basketball career in college, attending Catholic University. Sarah has been training with her Aunt Cheryl, Surfside’s owner, since she began her athletic career at 5 years old! What she couldn’t make happen due to size, she more than made up for with heart and hustle, as is evident by her work ethic in the gym. She has assisted with team and group workouts and ran basketball clinics, camps and private basketball workouts throughout high school and college for Surfside Fitness.
SURFSIDE INSTRUCTORS
Caroline Camp
Group Fit Instructor
Dana Taylor
Group Fit Instructor
Doug Hook
Group Fit / Warrior Workout Instructor
Michele Boyle
Group Fit Instructor
Kristin Camp
Group Fit Instructor
Ryan Tozer
Private Basketball/ Clinic Coach
Ryan played high school basketball at Friends’ Central School and college basketball at Eastern University scoring over 1000 points at each. Ryan was an assistant at Holy Family University before spending 10 years as a head coach at Rosemont College and at Friends’ Central. As a high school coach he coached numerous players who went on to play at every level of college basketball. Ryan’s proud to have coached De’Andre Hunter who won an NCAA championship at the University of Virginia and was the 4th overall pick by the Atlanta Hawks in the 2019 NBA draft.